the product can’t be delivered on time
the product is out-of-date and unsatisfactory
the company doesn’t accept the returned product
the company can’t send a new catalogue on time
第1题:
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
第2题:
听力原文:M: Could your company accept bills of exchange payable 30 days after sight?
W: No, we don't accept any draft; instead, we usually make payment at sight.
Q: What can we infer from the conversation?
(19)
A.The man will probably wait for the payment for 30 days.
B.The man can get his payment right away.
C.The man will send an order to the company.
D.The woman will not pay the man at sight.
第3题:
The company's prepayment to its supplier is regarded as a liability item.
A.Right
B.Wrong
C.Doesn't say
第4题:
The correspondent bank can only make money for its services to other banks from deposit balances maintained by bank customers.
A.Right
B.Wrong
C.Doesn't say
第5题:
A major health hazard of the product tert-butylamine is that it ______.
A.can be absorbed through the skin
B.causes irreversible damage to eye tissue
C.is a very unstable product
D.All of the above
第6题:
第7题:
据调查,阿里巴巴国际网站上买家搜索供应商的方式选择比例由大到小的顺序是什么?()
第8题:
Never mind.
That can’t be.
I can’t at the moment. Perhaps another time would be convenient.
Take it easy.
第9题:
The sales figures of an industry
The trading volume of a company’s shares
The forecast of the next fiscal year’s profits
The effect of a new product on a company’s sales
第10题:
at
in
seeking
entering
第11题:
tell the customers about the quality of their products
express the company’s thanks to the customers
prove the excellent service of the company
inform the customers of a new catalogue
第12题:
what to deal with
how to deal with
how to do with
what to do away with
第13题:
A、I suggest that you should give it up.
B、You can’t adopt it.
C、You mustn’t use it.
第14题:
The PBC can exercise examination of a commercial bank at any time.
A.Right
B.Wrong
C.Doesn't say
第15题:
A、See it on the left side.
B、Go straight for about 10 minutes.
C、Ask him.
D、I can't understand.
第16题:
– Will you fix the TV? -- _____________.
A、I can’t fix TV.
B、I can tell him.
C、I promise I will.
D、It doesn’t matter.
第17题:
第18题:
The electric fan has blown away the terrible smell in the hall,()?
第19题:
Yes, it's worth the time.
Yes, with great pleasure.
No, as long as it doesn't take long.
No, I'm afraid I can't make it.
第20题:
Right
Wrong
Doesn’t say
第21题:
you needn't
you mustn't
you can't
you shouldn't
第22题:
the product can’t be delivered on time
the product is out-of-date and unsatisfactory
the company doesn’t accept the returned product
the company can’t send a new catalogue on time
第23题:
Why do you have so many questions?
What are you going to buy tomorrow?
Why don’t you call the Electric Company?
Where did you buy the new CD?
第24题:
his company doesn’t have enough staff to provide good customer service.
the sales in his company is decreasing gradually.
the customers’ complaints are on the rise.