问答题nder the law of competition, the employer of thousands is forced into the strictest economies, among which the rates paid to labor figure prominently. The price which society pays for t he law, like the price it pays for cheap comforts and luxuries, is

共用题干
Price Planning

A price represents the value of goods or service for both the seller and the buyer. Price planning is the
systematic decision made by an organization after regarding all aspects of pricing.
The value of goods or service can involve both tangible and intangible marketing factors.An example of
a tangible marketing factor is the cost savings_(46).An example of an intangible marketin
factor is a consumer's pride in the ownership of a Lamborghini rather than another brand of automobile.To
make a deal,both the buyer and seller must feel that the price of goods or service provides an equitable
value.To the buyer,the payment of a price reduces purchasing power_________(47).To the seller,
receipt of a price is a source of revenue and an important determinant of sales and profit levels.
Many words are substitutes for the term price:admission fee,membership fee,rate,tuition,service charge,
donation,rent,salary,interest,retainer,and assessment.No matter what it is called,________(48):mone-
tary and non-monetary charges,discounts,handling and shipping fees,credit charges and other forms of inter-
est,and late-payment penalties. A non-price exchange would be selling a new iron for 10 books of trading
stamps or an airline offering tickets as payment for advertising space and time.Monetary and non-monetary ex-
change may be combined.This is common with automobiles,________(49).This combination allows a re-
duction in the monetary price.
From a broader perspective,price is the mechanism for allocating goods and services among potential
purchasers and for ensuring competition among sellers in an open market economy.If there is an excess of de-
mand over supply,prices are usually bid up by consumers.If there is an excess of supply over demand,
_________ (50).

_________(48)
A:a price contains all the connotation of other terms of purchase
B:obtained by the purchase of a new bottling machine by a soda manufacturer
C:where the consumer gives the seller money plus a trade-in
D:available for other items
E:prices are usually reduced by sellers
F: price means what one pays for what he wants

Text 4 A US drug company has increased the price of an acne cream by more than 3,900%to$9,561 in less than 18 months in the latest example of drug"price cheating",which has enraged the American public and become a central topic of debate in the presidential election campaign.Novum Pharma,a recently formed privately held Chicago-based company,bought the rights to drug Aloquin in May 2015.The 60g cream,which contains two cheap ingredients,was sold by its previous owner,Primus Pharmaceuticals,for$241.50.Nowm almost immediately increased the price by l,100%,and hiked the price higher still in January 2016.Figures seen by the Financial 77mes show the company increased the price a third time last week to take the cost to$9,561.So-called"price cheating",in which companies buy the rights to older drugs and then vastly increase their cost,has provoked outrage across the country and led to calls for reform of the US healthcare system.Earlier this month,Hillary Clinton claimed"It's time to move beyond talking about these price hikes and start acting to address them.AlI Americans deserve full access to the medications they need-without being burdened by excessive,unjustified costs."Clinton said she would change the law to allow the"emergency importation"of safe altemative treatments from abroad.Aloquin contains two cheap active ingredients:a decades-old antibiotic,iodoquinol,and an extract from the aloe vera plant.Iodoquinol can be bought for as little as$30 a tube and aloe vera cream costs a few dollars.The drug is labelled as"possibly effective",as the US Food and Drug Administration has stated that there is only limited evidence that the drug is effective.Novum has also drastically increased the price of its other two skin creams,Alcortin A and Novacort.The drugs are prescription only,with the cost being mostly covered by health insurance or government assistance.In instances when the full cost of the treatment isn't covered by insurance,Novum provides coupons to reduce the proportion that patients have to pay,while collecting the rest from the health plan.The company,which is privately held and does not publish figures on sales or profits,did not reply to requests for comment.A spokesman told the public that the firm was founded by"a group oflike-minded investors who believe in the firm's focus ofproviding therapeutic innovations that are affordable for patients".
The other two skin creams by Novum——

A.are labelled ineffective by FDA
B.can only be prescribed by doctors
C.are covered by the govemment and hospitals
D.are discounted for poor people

Text 4 A US drug company has increased the price of an acne cream by more than 3,900%to$9,561 in less than 18 months in the latest example of drug"price cheating",which has enraged the American public and become a central topic of debate in the presidential election campaign.Novum Pharma,a recently formed privately held Chicago-based company,bought the rights to drug Aloquin in May 2015.The 60g cream,which contains two cheap ingredients,was sold by its previous owner,Primus Pharmaceuticals,for$241.50.Nowm almost immediately increased the price by l,100%,and hiked the price higher still in January 2016.Figures seen by the Financial 77mes show the company increased the price a third time last week to take the cost to$9,561.So-called"price cheating",in which companies buy the rights to older drugs and then vastly increase their cost,has provoked outrage across the country and led to calls for reform of the US healthcare system.Earlier this month,Hillary Clinton claimed"It's time to move beyond talking about these price hikes and start acting to address them.AlI Americans deserve full access to the medications they need-without being burdened by excessive,unjustified costs."Clinton said she would change the law to allow the"emergency importation"of safe altemative treatments from abroad.Aloquin contains two cheap active ingredients:a decades-old antibiotic,iodoquinol,and an extract from the aloe vera plant.Iodoquinol can be bought for as little as$30 a tube and aloe vera cream costs a few dollars.The drug is labelled as"possibly effective",as the US Food and Drug Administration has stated that there is only limited evidence that the drug is effective.Novum has also drastically increased the price of its other two skin creams,Alcortin A and Novacort.The drugs are prescription only,with the cost being mostly covered by health insurance or government assistance.In instances when the full cost of the treatment isn't covered by insurance,Novum provides coupons to reduce the proportion that patients have to pay,while collecting the rest from the health plan.The company,which is privately held and does not publish figures on sales or profits,did not reply to requests for comment.A spokesman told the public that the firm was founded by"a group oflike-minded investors who believe in the firm's focus ofproviding therapeutic innovations that are affordable for patients".The quotation of Clinton indicates that——

A.emergency alternative drugs should be imported
B.Americans should decide the price of medicines
C.we should know the address ofthe medicine companies
D.prices ofAmerican drugs are too high to afford

Text3 Mention price cartels and many people will think of big,overt ones like the one OPEC runs for oil and the now-extinct one for diamonds.But at least as damaging are the many secret cartels in sucb unglamorous areas as ball-bearings and cargo rates,which go on unnoticed for years,quietly bumping up the end cost to consumers of all manner of goods and services.Collusion among producers to rig prices and carve up markets is thriving,with the cartels growing ever more intricate and global in scope.Competition authorities have uncovered several whopping conspiracies in recent years,including one in which more than 20 airlines worldwide had fixed prices on perhaps 20 billion of freight shipments.They were fined a total of 3 billion;and so far the compensation claims from ripped-off customers comfortably exceed l billion.One academic study found that the typical cartel raised the price of the goods or services in question by 20%.Another suggested that cartels were robbing poor countries'consumers of tens of billions ofdollars a year:if so,negating all the aid that rich countries'governments send them.Investigators are still unravelling a huge global network of cartels among suppliers of a wide range of car parts.Makers of seat belts,radiators and foam seat-stuffing have had hefiy fines slapped on them.Earlier this month the European Commission fined five makers of automotive bearings a total of 953m（1.32 billion）.This week its investigators raided a bunch of makers of car exhausts.Also in recent days,Brazilian prosecutors have charged executives from a dozen foreign train-makers accused ofrigging bids for rail and subway contracts in the country's main cities.Price-fixing has infected high finance,too.Some of banking's biggest names stand accused offiddling interest-rate and foreign-exchange benchmarks.The good news is that enforcement has got tougher,smarter and more coordinated.Gone are the days when price-fixers got a slap on the wrist.Firms can expect swingeing fines,and bosses can go to jail.Since many cartels now operate across borders,so do investigators:American and Japanese trustbusters joined forces to flush out the car-parts cartels.And incentives for whistleblowers have also increased:around 50 countries now offer immunity or reduced penalties for snitches.That is all for the better,but the penalties for price-fixing remain too mild.The best study of the issue so far concluded that,given the still-low risk of detection,collusion pays.Yet beyond a certain point-which the fines now imposed by American and European regulators have probably reached-fines inflict so much damage on guilty companies that they undermine competition instead of enhancing it.The answer is stiffer prison sentences,particularly for senior executives.American courts,only too ready to lock up other types of miscreants for a long time,have rarely jailed egregious price-fixers for anything like the maximum of ten years that the law allows.Other countries have even more scope to increase sentences.
The best title of this text may be______

A.Cartels-Hopeless Struggle
B.Cartels-Move Severe Purushment
C.Cartels-Should be Motivated
D.Cartels-a Bad State

Recently I bought an ancient vase, __________ was very reasonable.

A.which price
B.the price of which
C.its price
D.the price of that

共用题干
Price Planning
A price represents the value of goods or service for both the seller and the buyer.Price planning is the systematic decision made by an organization after regarding all aspects of pricing.
The value of goods or service can involve both tangible and intangible marketing factors.An example of a tangible marketing factor is the cost savings______(46).An example of an intangible marketing factor is a consumer's pride in the ownership of a Lamborghini rather than another brand of automobile.To make a deal,both the buyer and seller must feel that the price of goods or service provides an equitable value.To the buyer,the payment of a price reduces purchasing power______(47).To the seller, receipt of a price is a source of revenue and an important determinant of sales and profit levels.
Many words are substitutes for the term price:admission fee,membership fee,rate,tuition,service charge, donation,rent,salary,interest,retainer,and assessment.No matter what it is called,______(48) monetary and non-monetary charges,discounts,handling and shipping fees,credit charges and other forms of interest,and late-payment penalties.Anon-price exchange would be selling a new iron for 10 books of trading stamps or an airline offering tickets as payment for advertising space and time.Monetary and non-monetary exchange may be combined.This is common with automobiles,______(49).This combination allows a reduction in the monetary price.
From a broader perspective,price is the mechanism for allocating goods and services among potential purchasers and for ensuring competition among sellers in an open market economy.If there is an excess of demand over supply,prices are usually bid up by consumers.If there is an excess of supply over demand,______(50).

______(49)
A:a price contains all the connotation of other terms of purchase
B:obtained by the purchase of a new bottling machine by a soda manufacturer
C:where the consumer gives the seller money plus a trade-in
D:available for other items
E:prices are usually reduced by sellers
F:price means what one pays for what he wants

Text 4 A US drug company has increased the price of an acne cream by more than 3,900%to$9,561 in less than 18 months in the latest example of drug"price cheating",which has enraged the American public and become a central topic of debate in the presidential election campaign.Novum Pharma,a recently formed privately held Chicago-based company,bought the rights to drug Aloquin in May 2015.The 60g cream,which contains two cheap ingredients,was sold by its previous owner,Primus Pharmaceuticals,for$241.50.Nowm almost immediately increased the price by l,100%,and hiked the price higher still in January 2016.Figures seen by the Financial 77mes show the company increased the price a third time last week to take the cost to$9,561.So-called"price cheating",in which companies buy the rights to older drugs and then vastly increase their cost,has provoked outrage across the country and led to calls for reform of the US healthcare system.Earlier this month,Hillary Clinton claimed"It's time to move beyond talking about these price hikes and start acting to address them.AlI Americans deserve full access to the medications they need-without being burdened by excessive,unjustified costs."Clinton said she would change the law to allow the"emergency importation"of safe altemative treatments from abroad.Aloquin contains two cheap active ingredients:a decades-old antibiotic,iodoquinol,and an extract from the aloe vera plant.Iodoquinol can be bought for as little as$30 a tube and aloe vera cream costs a few dollars.The drug is labelled as"possibly effective",as the US Food and Drug Administration has stated that there is only limited evidence that the drug is effective.Novum has also drastically increased the price of its other two skin creams,Alcortin A and Novacort.The drugs are prescription only,with the cost being mostly covered by health insurance or government assistance.In instances when the full cost of the treatment isn't covered by insurance,Novum provides coupons to reduce the proportion that patients have to pay,while collecting the rest from the health plan.The company,which is privately held and does not publish figures on sales or profits,did not reply to requests for comment.A spokesman told the public that the firm was founded by"a group oflike-minded investors who believe in the firm's focus ofproviding therapeutic innovations that are affordable for patients".
The price of the Aloquin is considered as cheating for____.

A.the price has been raised for many times
B.patients cannot get access to medicines they need
C.the increase ofthe price has been dramatic
D.the drug is not effective at all

Text3 Mention price cartels and many people will think of big,overt ones like the one OPEC runs for oil and the now-extinct one for diamonds.But at least as damaging are the many secret cartels in sucb unglamorous areas as ball-bearings and cargo rates,which go on unnoticed for years,quietly bumping up the end cost to consumers of all manner of goods and services.Collusion among producers to rig prices and carve up markets is thriving,with the cartels growing ever more intricate and global in scope.Competition authorities have uncovered several whopping conspiracies in recent years,including one in which more than 20 airlines worldwide had fixed prices on perhaps 20 billion of freight shipments.They were fined a total of 3 billion;and so far the compensation claims from ripped-off customers comfortably exceed l billion.One academic study found that the typical cartel raised the price of the goods or services in question by 20%.Another suggested that cartels were robbing poor countries'consumers of tens of billions ofdollars a year:if so,negating all the aid that rich countries'governments send them.Investigators are still unravelling a huge global network of cartels among suppliers of a wide range of car parts.Makers of seat belts,radiators and foam seat-stuffing have had hefiy fines slapped on them.Earlier this month the European Commission fined five makers of automotive bearings a total of 953m（1.32 billion）.This week its investigators raided a bunch of makers of car exhausts.Also in recent days,Brazilian prosecutors have charged executives from a dozen foreign train-makers accused ofrigging bids for rail and subway contracts in the country's main cities.Price-fixing has infected high finance,too.Some of banking's biggest names stand accused offiddling interest-rate and foreign-exchange benchmarks.The good news is that enforcement has got tougher,smarter and more coordinated.Gone are the days when price-fixers got a slap on the wrist.Firms can expect swingeing fines,and bosses can go to jail.Since many cartels now operate across borders,so do investigators:American and Japanese trustbusters joined forces to flush out the car-parts cartels.And incentives for whistleblowers have also increased:around 50 countries now offer immunity or reduced penalties for snitches.That is all for the better,but the penalties for price-fixing remain too mild.The best study of the issue so far concluded that,given the still-low risk of detection,collusion pays.Yet beyond a certain point-which the fines now imposed by American and European regulators have probably reached-fines inflict so much damage on guilty companies that they undermine competition instead of enhancing it.The answer is stiffer prison sentences,particularly for senior executives.American courts,only too ready to lock up other types of miscreants for a long time,have rarely jailed egregious price-fixers for anything like the maximum of ten years that the law allows.Other countries have even more scope to increase sentences.
According to Paragraph 2,with the thriving of the cartels____

A.the compensation claims fTom inferior articles for customers have decreased by now
B.markets segment from producers is more prosperous than before
C.the fund to poor countries from rich economies would finally slow down
D.the competition among airlines have become intense

Text3 Mention price cartels and many people will think of big,overt ones like the one OPEC runs for oil and the now-extinct one for diamonds.But at least as damaging are the many secret cartels in sucb unglamorous areas as ball-bearings and cargo rates,which go on unnoticed for years,quietly bumping up the end cost to consumers of all manner of goods and services.Collusion among producers to rig prices and carve up markets is thriving,with the cartels growing ever more intricate and global in scope.Competition authorities have uncovered several whopping conspiracies in recent years,including one in which more than 20 airlines worldwide had fixed prices on perhaps 20 billion of freight shipments.They were fined a total of 3 billion;and so far the compensation claims from ripped-off customers comfortably exceed l billion.One academic study found that the typical cartel raised the price of the goods or services in question by 20%.Another suggested that cartels were robbing poor countries'consumers of tens of billions ofdollars a year:if so,negating all the aid that rich countries'governments send them.Investigators are still unravelling a huge global network of cartels among suppliers of a wide range of car parts.Makers of seat belts,radiators and foam seat-stuffing have had hefiy fines slapped on them.Earlier this month the European Commission fined five makers of automotive bearings a total of 953m（1.32 billion）.This week its investigators raided a bunch of makers of car exhausts.Also in recent days,Brazilian prosecutors have charged executives from a dozen foreign train-makers accused ofrigging bids for rail and subway contracts in the country's main cities.Price-fixing has infected high finance,too.Some of banking's biggest names stand accused offiddling interest-rate and foreign-exchange benchmarks.The good news is that enforcement has got tougher,smarter and more coordinated.Gone are the days when price-fixers got a slap on the wrist.Firms can expect swingeing fines,and bosses can go to jail.Since many cartels now operate across borders,so do investigators:American and Japanese trustbusters joined forces to flush out the car-parts cartels.And incentives for whistleblowers have also increased:around 50 countries now offer immunity or reduced penalties for snitches.That is all for the better,but the penalties for price-fixing remain too mild.The best study of the issue so far concluded that,given the still-low risk of detection,collusion pays.Yet beyond a certain point-which the fines now imposed by American and European regulators have probably reached-fines inflict so much damage on guilty companies that they undermine competition instead of enhancing it.The answer is stiffer prison sentences,particularly for senior executives.American courts,only too ready to lock up other types of miscreants for a long time,have rarely jailed egregious price-fixers for anything like the maximum of ten years that the law allows.Other countries have even more scope to increase sentences.
It can be inferred from Paragraph 3 that______

A.the global network ofcartels among suppliers will lose faith in the competitive market
B.more Brazilian train markets would be accused for the reason of cartels
C.foreign train makers would disrupt the fair in the railway business in Brazil
D.interest rate will be decreased due to the price fixing policy