单选题Based on the text, which of the following statements is true?A Advertisements form part of a nation’s culture.B Advertising is legalized lying.C Promise, large promise, is the soul of all advertisement.D Advertising has put an end to the power of the m

题目
单选题
Based on the text, which of the following statements is true?
A

Advertisements form part of a nation’s culture.

B

Advertising is legalized lying.

C

Promise, large promise, is the soul of all advertisement.

D

Advertising has put an end to the power of the most powerful adjective.

相似考题

1.Our advertising rates are()size and location.A.depended onB.put onC.based on

2.Which of the following statements is TRUE?A. Every businessman possesses these four skills.B. When a striver stops his devotion to work，he will feel quite at ease.C. These basic skills are not instinctual at all.D. Mother's education has undoubted effect on her child's success.

3.Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above

4.Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()

参考答案和解析
正确答案： B
解析：
倒数第二段首句指出“Advertising is also part of the everyday culture of virtually every American.”，接下来该段第三句同时提到“Advertising is part of the social, cultural, and business environment”，可知选项A（广告是一个国家文化的一部分）表述正确。
更多“单选题Based on the text, which of the following statements is true?A Advertisements form part of a nation’s culture.B Advertising is legalized lying.C Promise, large promise, is the soul of all advertisement.D Advertising has put an end to the power of the m”相关问题

  • 第1题：

    Text 3

    Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

    Advertising does more for the material benefit of the community than any other force I can think of.

    There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

    If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

    51. By the first sentence of the passage the author means that ________.

    [A] he is fairly familiar with the cost of advertising

    [B] everybody knows well that advertising is money consuming

    [C] advertising costs money like everything else

    [D] it is worthwhile to spend money on advertising


    正确答案：D
      51.
    [D] 这句话可直译为：将钱花在广告上是我所知道的好的花钱方式之一。意为：将钱花在广告上好或很值(worthwhile)。
       该句的非比较级形式为：Money spent on advertising is money spent well.在该句中，any 指任何一种好的花钱方式(any money spent well)； know of 意为：知道，所了解到的。其实，该句所陈述的内容不仅是第一段的主题思想，也是全文旨在说明的问题。在第一段的其他部分，作者就列举了合理的广告带来的诸多方面的益处。
       A意为：他对广告的价格了如指掌。这显然不对。
       B 意为：众人皆知做广告很费钱(money consuming)，即：做广告很贵。
       C意为：像做其他事一样，做广告要花钱。

  • 第2题：

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Which of the following would be the best title for the text?

    A.Where Did All the Advertising Jobs Go?
    B.How Do Facebook and Google Produce Ads?
    C.Why is the Number of Ads Declining?
    D.What is the Future of the Advertising Business?

    答案：A
    解析：
    本文首段提出现象“广告业工作数量在减少”。随后阐释两个原因：Facebook和Google使技术工作取代广告工作；广告和媒体业务融合使媒体公司取代广告公司。末段总结指出：广告业务正在从广告公司向Facebook、Google以及媒体公司转移。可见A.为全文关注现象，为恰当题目。[解题技巧]B.错误有二：首先以偏概全，全文论述广告工作减少的两大原因，“Facebook和Google”只是其中一个原因；其次偏离文章重点：文章关注点在于“Facebook和Google对广告业工作的影响”，并非“二者如何制作广告”。C.将全文论述主体“广告工作的减少（the decline of advertising jobs）”篡改为“广告数量的减少（the number of ads is declining）”。D.源于第六段末句，但作者重在分析“广告工作的走向”，并非“广告业的未来前景”。

  • 第3题：

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    With programmatic technology,Facebook and Google could

    A.produce more ads and create more advertising jobs.
    B.merge a series of large advertising companies.
    C.deliver advertising to specific audiences at a low cost.
    D.build relationships with publishing platforms one by one.

    答案：C
    解析：
    第三段指出Facebook和Google广告盈利巨大并说明原因：以低成本投放定向广告（deliver targeted advertising at a low cost）。第四段进而说明Facebook和Google的广告模式：利用编程技术向特定用户投放广告（buy access to specific audiences）。结合二者可知，C.正确．Targeted advertising与（advertise to）specific audiences同义。[解题技巧]A.半对（produce more ads）半错（create more advertising jobs）：第四段末句指出，程序性广告模式生产的广告更多，需要的人力却更少。B.将第三段末句“（Facebook和Google的垄断地位迫使）大型广告公司之间（large advertising firms）进行合并”曲解为“Facebook和Google兼并了一系列大型广告公司”。D.与第四段③句“公司可以利用编程技术一次性购买多个发布平台的访问权限，绕开逐一建立关系的步骤（bypassing.…each one）”相悖。

  • 第4题：

    Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers?
    Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen.
    Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.

    Which of the following statements is NOT true?

    A.Five hundred years ago news did not take a long time to reach other countries.
    B.Large companies put big advertisements in the newspapers to make their products known.
    C.The news that we need in our newspapers is up-to-date.
    D.Though the newspapers are sold at a low price,their owners still gain profit.

    答案：A
    解析：
    【考情点拨】事实细节题。【应试指导】从文章第二段中我们得知，500年前把消息从一个国家传到另一个国家需要花很长的时间：A项不正确，故选A。

  • 第5题：

    Krstin has created a page in the videos application .which one of the following statements about pages is not true ?（）

    • A、pages are design elements
    • B、Pages can be full-text indexed 
    • C、pages  can be referenced by outlines or frames  
    • D、pages  can include text,graphics ,applets,and links

    正确答案:B

  • 第6题：

    单选题
    The best title for the passage would be ______.
    A

    The Magic of “Like” in Advertising

    B

    The Promise of “Like” in Advertising

    C

    The Definition of “Like” in Advertising

    D

    The Application of “Like” in Advertising


    正确答案： C
    解析：
    文章一直在讲“像”一词在广告词中的应用，所以首先排除B，C选项。从最后一段可以判断作者对广告商使用“像”的这种做法并不给予肯定，所以更没有要赞美它的魔力的意思，从而排除A。故选D。

  • 第7题：

    单选题
    Which of the following statements is true regarding implementing Live Partition Mobility on two existing POWER6 based systems？ （）
    A

     The systems must use internal storage for boot purposes.

    B

     All virtualized Ethernet adapters must be numbered below 10.

    C

     The mobile partition’s network and disk access must be virtualized.

    D

     Each system must be controlled by a different Hardware Management Console （HMC）.


    正确答案： C
    解析： 暂无解析

  • 第8题：

    单选题
    Based on the text, which of the following statements is true?
    A

    Advertisements form part of a nation’s culture.

    B

    Advertising is legalized lying.

    C

    Promise, large promise, is the soul of all advertisement.

    D

    Advertising has put an end to the power of the most powerful adjective.


    正确答案： C
    解析：
    倒数第二段首句指出“Advertising is also part of the everyday culture of virtually every American.”，接下来该段第三句同时提到“Advertising is part of the social, cultural, and business environment”，可知选项A（广告是一个国家文化的一部分）表述正确。

  • 第9题：

    单选题
    Which of the following statements about the BBC is not true?
    A

    The BBC puts out both radio broadcasting services and TV programs.

    B

    There is no advertising on any of the BBC programs.

    C

    The BBC is financed by private funds.

    D

    The BBC World Service broadcasts international news worldwide, using more than 30 languages.


    正确答案： D
    解析：
    BBC英国广播公司除了经营广播节目之外，还经营电视节目；所有节目中都不插播任何广告；资金来自用户的接收费；以30多种语言做全球广播。选项C与事实不符，为正确答案。

  • 第10题：

    单选题
    Which of the following statements about meaningful practice is NOT true?
    A

    Meaningful practice aims at form accuracy.

    B

    Meaningful practice focuses on the production and comprehension of meaning.

    C

    There is no clear cut between mechanical and meaningful practice.

    D

    Practice based on prompts is usually considered as meaningful practice.


    正确答案： A
    解析：

  • 第11题：

    单选题
    Krstin has created a page in the videos application .which one of the following statements about pages is not true ?（）
    A

    pages are design elements

    B

    Pages can be full-text indexed 

    C

    pages  can be referenced by outlines or frames  

    D

    pages  can include text,graphics ,applets,and links


    正确答案： B
    解析： 暂无解析

  • 第12题：

    单选题
    Which of the following statements is true concerning all three-phase alternators?（）
    A

    Each has three separate but identical armature windings acted on by one system of rotating magnets

    B

    Each has one armature winding acted on by three identical but separate systems of rotating magnets

    C

    All three-phase alternators are designed to operate with a O8 leading power factor

    D

    The three phases always provide power to the load through three sets of slip rings and brushes


    正确答案： D
    解析： 暂无解析

  • 第13题：

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Which of the following is true of"branded content"?

    A.It is produced by media companies.
    B.It is similar to traditional advertising.
    C.It advertises famous journals.
    D.lts value has declined in recent years.

    答案：A
    解析：
    由题干关键词“branded content”锁定第五段。该段②句给出品牌化内容的定义：公司赞助的媒体（corporate-sponsored media）；③句援引实例指出：公司收购知名报刊（即媒体公司），生产品牌化内容。即品牌化内容由品牌／公司赞助，由媒体公司生产．A.正确。[解题技巧]B.反向干扰：第五段②句以more than说明品牌化内容更像传统娱乐，而非传统广告。C.将③句“报刊生产品牌化内容，为企业做宣传”篡改为“品牌化内容意在宣传报刊”。D.将末句“品牌化内容使传统广告业的平均创造性账户收益价值（the value of the average“creative-account win”）下降”篡改为“品牌化内容的价值下降”。

  • 第14题：

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Paragraphs l and 2 indicate that

    A.the number of ads is experiencing an unprecedented decrease.
    B.the decline of advertising jobs results from a drop in ads.
    C.advertising jobs usually increase during an economic expansion.
    D.Americans are more willing to read ads today than in the past.

    答案：C
    解析：
    首段指出，美国广告业工作数量首次（For the first time on record）在经济扩张中减少（即：该现象前所未有）。第二段末句再次以“不可恩议的减少（mysterious decline）”强调现象不同寻常。可见，通常情形是“广告工作数量在经济扩张过程中会增加”，C.正确。[解题技巧]A.将首段“正经历前所未有下滑”的主体由“广告工作数量（advertising-spccific jobs）”偷换为“广告数量（ads）”。B.反向干扰：第二段①②句以问答形式指出“广告工作数量的减少并非广告数量减少造成（not a case of…）”。D.源自第二段②句，但该内容只说明“如今美国人所看广告数量显著增加”这一客观事实，并未体现“如今美国人更爱看广告”这一主观意愿。

  • 第15题：

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    The underlined phrase"the companies"（Line 2,Para.6）mainly refers to

    A.ad agencies.
    B.media companies.
    C.Facebook and Google.
    D.branded content makers.

    答案：C
    解析：
    第六段首句总结广告工作减少的两大原因，前者对应第一个原因（Facebook和Google的出现）．后者对应第二个原因（广告与娱乐产业融合）。由上文可知，Facebook和Google的程序性广告使传统广告工作减少，技术性广告工作增加，即：第六段首句the companies指代Facebook and Google;create them指“生成技术性广告工作”．C.正确。[解题技巧]A.与第六段末句“广告业务正从广告代理公司转移出来，即广告代理公司无法再创造更多广告工作”相悖。B.利用文中另一重要对象meclia companies做干扰。但与之相连的是第二个原因（the way brands prefer to market themselves），即“它是品牌化内容的生产者”，并非第一个原因中the companies所指。D.实则与media companies同指（由第五段论述及第六段末句media companies making branded content可知），故同排除。

  • 第16题：

    Which of the following statements is true regarding implementing Live Partition Mobility on two existing POWER6 based systems?（）

    • A、The systems must use internal storage for boot purposes. 
    • B、All virtualized ethernet adapters must be numbered below 10. 
    • C、The mobile partition's network and disk access must be virtualized. 
    • D、Each system must be controlled by a different Hardware Management Console (HMC). 

    正确答案:C

  • 第17题：

    A customer plans to consolidate several systems onto POWER7. Their immediate requirement is to have a single Power 770, and they will buy a second Power 770 at a later stage. They want to keep their existing three POWER5 570s and three POWER6 520s which are all managed by an HMC (7310-CR3). Which of these statements is true and would minimize the cost?（）

    • A、All the machines can be connected to the existing HMC, as long as it is updated to code level 7.7.1 or later
    • B、The Power 770 requires an HMC (7042-CR5 or later), so they must buy one. All of the systems can be managed by this new HMC
    • C、They should buy a new HMC for the Power 770 system, and leave the POWER5 and POWER6 based  systems connected to the existing one
    • D、The Power 770 requires an HMC, so they should connect the Power 770 to the HMC and convert the POWER5 and POWER6 based servers to IVM

    正确答案:A

  • 第18题：

    单选题
    A customer plans to consolidate several systems onto POWER7. Their immediate requirement is to have a single Power 770, and they will buy a second Power 770 at a later stage. They want to keep their existing three POWER5 570s and three POWER6 520s which are all managed by an HMC (7310-CR3). Which of these statements is true and would minimize the cost?（）
    A

    All the machines can be connected to the existing HMC, as long as it is updated to code level 7.7.1 or later

    B

    The Power 770 requires an HMC (7042-CR5 or later), so they must buy one. All of the systems can be managed by this new HMC

    C

    They should buy a new HMC for the Power 770 system, and leave the POWER5 and POWER6 based  systems connected to the existing one

    D

    The Power 770 requires an HMC, so they should connect the Power 770 to the HMC and convert the POWER5 and POWER6 based servers to IVM


    正确答案： B
    解析： 暂无解析

  • 第19题：

    单选题
    According to the passage, which of the following about Europe is TRUE?
    A

    It is dependent on Russia for gas and oil.

    B

    It has put an end to fossil fuels.

    C

    It had a major nuclear accident this year.

    D

    It is likely that they would rethink their nuclear power policies.


    正确答案： B
    解析：

  • 第20题：

    单选题
    With reference to an axial piston pump, which one of the following statements is true?（）
    A

    The cylindrical barrel is coupled to the motor

    B

    The cylindrical barrel has an odd number of bores

    C

    The bores end in sockets

    D

    The sockets fit in the swash plate


    正确答案： B
    解析： 暂无解析

  • 第21题：

    单选题
    Today, owing to changing economic and social conditions, people tend to ______
    A

    become more interested in advertising.

    B

    ignore advertisements.

    C

    share the same view toward advertising.

    D

    develop different opinions toward advertising.


    正确答案： D
    解析：
    题干中的changing economic and social conditions为关键点，可定位到最后一段。该段第二句话指出“Advertisers are viewed in many ways by the public they serve”，由此可知人们对广告持不同态度，和选项D表达内容相符。

  • 第22题：

    问答题
    Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet.　　Answers 1 - 5 are based on the following passage.　　Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement.　　In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products.　　Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage.　　Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s.　　Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation.　　As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads.　　Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads.　　The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do.　　Summary　　Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’　1　Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing　2　called NARC to censor ads. Through self-regulation, the industry avoids issues of　3　of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be　4　However, new forms of media, such as the web, have created new questions about　5　。

    正确答案：
    1.attention 由第二段第一句“In the competition for audience attention…”可知在广告繁多的情况下,广告制作人必须思考创新的方式来吸引顾客的注意力。
    2.organization 由关键词NARC找到文章第五段第二句“there have been two branches within the organization”,可知NARC是一个organization。
    3.freedom 由第四段第一句“Restricting advertisers through legislation brings up issues of freedom of speech and individual rights”,可知答案为freedom。
    4.sued 由倒数第二段第三句“if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers”可知发布具有欺骗性广告的广告商会被消费者起诉,即答案为sued。
    5.advertising 由最后一段第一句“The medium of web advertising has opened entirely new questions about advertising”,可知答案为advertising。
    解析： 暂无解析

  • 第23题：

    单选题
    A car manufacturer periodically discounts certain car models to its dealers to coincide with intensive advertising campaigns focused on those cars. After analyzing the results of this program, the manufacturer found that sales of the discounted cars was strong, but it also concluded that it could reap greater profits if it did not hold promotions in this way.　 Which of the following statements, if true, best accounts for the manufacturer’s conclusion about profitability?
    A

    Some consumers worry that discounted cars are more likely to be defective.

    B

    The car manufacturer had not been effective in controlling the production costs of the cars, and these rising costs ate into the manufacturer’s profits.

    C

    Although dealers requested large numbers of the cars at discounted prices, they generally sold the cars at the normal retail price, thereby keeping more of the profit for themselves.

    D

    Many consumers buy large-ticket items, such as cars, only when they are on sale.

    E

    The manufacturer’s intensive advertising campaign did not sufficiently emphasize the cars’ high levels of performance on road tests.


    正确答案： C
    解析：
    C项表明，如果经销商可以按照原价销售汽车，那么生产商应该可以按照原价讲汽车卖给经销商，这样生产商可以获得更多利润，故本题应选C项。

  • 第24题：

    单选题
    Which of the following is true?
    A

    Anne was lazy, sad and complained all day

    B

    The book is mainly about Anne’s school life

    C

    Anne loved life though she was in difficult time

    D

    The book has been put into nearly 30 languages


    正确答案： D
    解析：
    由原文第三段中的“In her diary, Anne wrote down her thoughts, her feelings, her hopes and her dreams for the future.”以及“I feel the beauty of nature and the goodness of the people around me”等内容可推断出生活条件虽然艰辛，但Anne仍然热爱生活。故正确答案为C项。A项表达的意思与原文意思相反，原文中第三段说到她对生活和未来仍然充满希望。B项错误，原文第三段指出，Anne的日记是关于她在纳粹集中营的生活的感悟，而不是关于她的学校生活的。原文第三段提到“It has been put into over 30 languages”，即她的日记被翻译成30多种语言，而不是D项中描述的“近30种语言”。故D项也错误。

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