问答题Practice 8 ● You are the Director of the Human Resources Department. The CEO has asked you to prepare a proposal on how to turn classroom training into workplace learning for the management discussion. ● Write the proposal explaining how to turn the
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问答题
Practice 8 ● You are the Director of the Human Resources Department. The CEO has asked you to prepare a proposal on how to turn classroom training into workplace learning for the management discussion. ● Write the proposal explaining how to turn the classroom training into workplace learning. ● In your proposal, you need to: ● refer to the importance of turning professional training into workplace learning, ● summarize the key factors in effective learning cycle such as goals, practice, and application, etc. ● Write 200-250 words on the separate answer paper provided.
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第1题：
问答题Practice 3 ● Read this part of a letter below from Tim McDonald, the Marketing Manager of one of your business partners. You showed interest in our latest products. We would be pleased to offer demonstration on these products either at our factory or in you own workplace. ● Write a letter to Mr. McDonaid: ● Asking him to deliver a presentation at your workplace; ● Explaining why their products interest you; ● Suggesting a possible date. ● Write 60—80 words.正确答案： 【参考范文】
Dear Mr. McDonald,
I am writing in connection with your letter of 8th May. We are very interested in your latest products because the designs are quite attractive and unique as well as the prices are reasonable. If you agreed, we would like to make an arrangement for you to give a presentation to our staff at our workplace on 5th June.
I look forward to hearing from you soon.
Faithfully yours,
Michael Brown解析： 暂无解析 -
第2题：
单选题How much control you want to turn over to the car may depend on your age and（）.Awhere are you going
Bwhere you are going
Cwhere do you go to
Dthat you are going
正确答案： A解析： 暂无解析 -
第3题：
问答题Practice 9 ● You are attending a conference in the USA next week and will need secretarial help during the trip as your PA is away on holiday. ● Write a memo to the Human Resources Manager: ● requesting a temporary PA for the trip ● explaining why your PA cannot go with you ● giving the dates of the trip. ● Write about 30-40 words on your Answer Sheet. MEMO TO:______ From:______ Date: 11 March 2002 Subject: Temporary PA正确答案： 【参考范文】
MEMO
To: Human Resources Manager
From: John Jones
Date: 11 March 2002
Subject: Temporary PA
I will attend a conference in the USA on 19th & 20th April next week and my PA is on business trip so can you arrange a temporary PA for the trip?
Thanks解析： 暂无解析 -
第4题：
问答题Practice 1 Suppose you have made an appointment with your friend at 5 p.m., but you have some urgent business to attend to and have to cancel your appointment. Write a note to your friend. (1) explaining why you have to cancel your appointment (2) making an apology for that (3) telling him how you plan to make up for it You should write approximately 100 words. Do not sign your own name at the end of your note. Use “Wang Lin” instead.正确答案： 【范文】
Dear Sally,
I’m sorry to tell you I have to cancel the appointment with you. My friend just told me she was coming to see me tomorrow. She will arrive at 4:45 p.m. tomorrow, So I have to go to the station to pick her up. I really feel sorry about it. Can we make it another day? I will be free on Saturday, maybe we can meet on Saturday at 10:00 a.m.. If it is also good for you please let me know.
Sorry again for canceling the appointment. Hope everything goes on well with you.
Yours sincerely,
Wang Lin解析： 暂无解析 -
第5题：
问答题Practice 5 ● Your colleague, Tom Miller has asked you for help with a report on current market situation, but you cannot help at the moment. ● Write an e-mail to Tom: ● Explaining why you cannot help him; ● Recommending another person; ● Telling what relevant experience that person has. ● Write 30—40words.正确答案： 【参考范文】
To: Tom Miller
Subject: Report on market situation
I would like to help you with the report. But I’m on a business trip right now and will come back in 6 days. I think my friend Linda can help you and she has very rich experience in marketing field.解析： 暂无解析 -
第6题：
问答题Practice 2Directions: You are asked to write in no less than 150 words about the title of Advanced Technology Is Changing the Way We Learn. You should base your composition on the following requirements. 1. Give examples to show how advanced technology has changed the way we learn. 2. Tell the advantages of the application of advanced technology in learning.正确答案：
【参考范文】
Advanced Technology Is Changing the Way We Learn With the development of technology, every aspect of our life has been changed and the way we learn is no exception. The use of computer is a good example. With the help of the computer and Internet we can learn a great amount of knowledge without going to the classroom and asking professors to answer the questions, and we can also get access to the books we want to read in various libraries through the Internet.
With the application of advanced technology we can learn more easily and efficiently. For example, when we meet some new words while reading English articles, we don’t have to look the new words up in a dictionary. With a click, the computer’s electronic dictionary will immediately tell us the meaning of the new words. In addition, the computer can help us analyze our research data and finish papers more easily.
In a word, advanced technology has changed the way we learn and has helped us a lot in our study.解析： 暂无解析 -
第7题：
问答题Practice 6 ● Your department needs to employ some temporary staff. ● Write an email to the Human Resources Manager: ● saying how many staff you need and giving the date you want them to start ● explaining why you need them ● stating what skills they should have ● Write 40—50 words.正确答案： 【参考范文】
To: Human resource manager
From: J. Darcy
Subject: Temporary staff needed
Dear Sir,
As you know, the number of orders will increase a great deal as it always does before the Spring Festival and we are short of hands for packaging. Seven people are needed before the end of this weekend there will be no special requirements for skills.
Thanks.
Best regards解析： 暂无解析 -
第8题：
问答题Practice 7 ● You are the Manager of the Marketing and Sales Department of a Computer Manufacturing Firm. The Managing Director has asked you to prepare a proposal for sales promotion of the new product—computer PC06. ● Write a proposal for the Managing Director: ● giving the reasons for writing the proposal ● suggesting the principal strategy for the proposed promotional activities ● giving the categories of promotional activity that the policy should cover ● explaining the promotional activities will be within the total proposed budget and benefit the promotional activities would bring. ● Write 200-250 words on the separate answer paper provided.正确答案： 【参考范文】
Proposal for sales promotion of the new product (computer PC06) According to your request in your memo of 26 June, I am sending to you my proposal for sales promotion activities for the new product—Computer PC 06.
It is already agreed that since our prime prospects are to be found in the professions, the industry trade, and other administrative organizations, our advertising campaign will be targeted at this market segment instead of the mass consumer.
Therefore, the principal strategy for our promotional activities will be to offer our authorized dealers an effective stimulus and support. But we are not supposed to ignore the potential effect of a well-planned promotional policy including retail outlet displays.
So the categories of promotional activity our policy needs to cover are as what follows:
1. Promotional literature
2. Trade promotions
3. Point-of-sale display
4. Financial incentives for the consumer
5. Brand image
6. Consumer services
We trust the following specific promotional activities will be within the total proposed budget and the allocation of that for each item will be made accordingly:
1. Special discount will be offered to retailer and dealers who order large quantities of goods on consignment.
2. Product brochures and product line catalogues will be available to potential customers upon request.
3. There will be free trial periods of 7-10 days for potential customers.
4. Good after-sales service will be provided.
It is likely that the cumulative effect of the above promotional activities and the advertising campaign will encourage public recognition of the new product—Computer PC 06. We are looking forward to discussing with you about these recommendations.解析： 暂无解析 -
第9题：
问答题Practice 1 ● Your company recently sponsored an event and the head of marketing has asked you to write a report about it. ● Write your report for the head of marketing ● Outlining the reasons for choosing to sponsor the event ● Describing the positive outcomes of sponsoring the event ● Explaining the disadvantages that resulted from sponsoring the event ● Making recommendations concerning future sponsorship activity. ● Write 200-250 words.正确答案： 【参考范文】
Report on Sponsoring ‘‘2009 Super Girl” Introduction:
The purpose of this report is to find out reasons of sponsoring “2009 Super Girl” on Hu’nan TV and evaluate this decision in order to guide next year’s sponsoring policy.
Reasons:
This year’s “Super Girl” was sponsored by our company, as it would be shown on Hu’nan TV. It was expected that this exposure would improve public recognition of the company name and its products because during the break time the candidates, hosts and hostess will make recommendation to our casual clothes.
Advantages & Disadvantages:
We delegated a market research company to conduct an on line research in the week following the broadcast, and this revealed an increase of six percentage points in public awareness of our name in comparison with a year ago. Furthermore, after the program sales increased by nearly 50 percent immediately, compared with the same period in the previous year. Also, since we sponsored it we have received more offers than last years.
The cost of sponsorship had taken up over half the total marketing budget for the current financial year, which was greater than expected. The research found that too many offers led to another problem: it is impossible for the company to complete the tasks punctually because we lack skilled workers and enough equipment.
Recommendation:
It would be advisable that sponsorship should be on the basis of the company’s financial ability and strictly follow its annual budget. Besides, proper investment on staff and new equipment would make contribution to the company’s development.解析： 暂无解析 -
第10题：
问答题Practice 2 ● You recently attended an exhibition and saw some equipment you think your company should buy. ● Write an email to your company’s Purchasing Manager: ● saying what the equipment is ● suggesting how the equipment could benefit the company ● explaining why it is important to place an order soon. ● Write 40 - 50 words.正确答案： 【参考范文】
I would like you to know that we could purchase a scanner I saw in the trade fair. It would be easier to transfer some important materials or pictures into business printings. The supplier with the latest scanners will offer us a 10% discount if we order it soon.
Regards,解析： 暂无解析 -
第11题：
问答题Practice 3 ● Your manager is considering whether to purchase or to rent a new company premise. He has asked you to write a report concerning this. ● Write a report for your manager, including the following information: ● what you know about the premise, ● why it is good for you to take the relevant action, ● how your company would benefit from it. ● Write 200-250 words.正确答案： 【参考范文】
To: Manager
From: Will Smith
Date: Oct.23, 2012
Subject: New Premise
Introduction
The Health, Safety, and Environmental team and the Admin Team jointly inspected our targeted premise-16th floor of the Fortune Building. It is an upscale office building with very good facilities such as parking lot, and A/C. The top floor of the building is what we are looking at. It is quoted 100 per square meters per month.
Recommendation
We, the working team, suggest that we would like to take this premise. We made this decision after inspecting a dozen of office buildings in the three month’s. The judgment is made in terms of the cost, fame and accessibility. The schedule of its availability can also satisfy our schedule of moving.
Conclusion
In the downtown area, this is the ONLY new office building. Locating in the downtown area means that we get much closer to all our suppliers and customers. This will make us more appealing and bring us convenience, and also save our people time, cost and energy to travel from what we are now to the downtown area. The building has really very good fame that matches us as a Multi-National Company better than before. With respect to cost, our planned budget is enough to cover the cost, and according to the agency the offer is negotiable.解析： 暂无解析 -
第12题：
问答题Practice 3 ● You are the Director of the Training Department. The CEO asked you to prepare a proposal for the company in-house course for the management discussion. ● Write 200—250 words.正确答案： 【参考范文】
Company In-house Training Course: Finance for Managers The Training Department has been asked to run this course again, which was very successful last time. It is going to take place at the Training Center of the Company from 1st to 10th October.
Firstly, it should be known that it is an intensive, practical, residential course, which aims to improve the ability of managers to handle the financial and numerical aspects of their work. It will include the following aspects: understanding the underlying principles of financial management; developing the needed skills to plan and implement a budget; improving their ability to read and interpret accounting data as well as understanding and interpreting the company’s internal financial systems. After three days of training, managers are bound to have a better knowledge of how finance works in the company. Moreover, they can also learn how important it is to use information technology effectively in order to improving profitability.
Secondly, we have received very positive feedbacks after the April course, in particular from the managers of the more recently established departments. They especially appreciated the practical and ‘the Company-based’ aspects of the course. We trust this course will meet the needs of non-financial managers already involved in budget planning and financial management as part of their job to some extent, and wishing to increase their expertise in job-related finance. However, it should be point out that the course is not designed for managers who have already undergone a professional training in finance.
Thirdly, for participants, a certain amount of work will have to be done in preparation for the course. Managers will be required to analyze the financial procedures of their own departments. It will support a programme of group exercises and case studies with the purpose to stimulate discussion and decide on action, relating specifically to the company’s actual issues and problems. It is expected that the following topics will come out of this work: the structure of the company internal accounting systems, costing methods and cost control, profit analysis and cash-flow forecasts, capital and revenue spending, as well as the practical tools of measurement in financial performance.
Fourthly, as the author of a well-known series of business skills publications, Tim Reeves has particular expertise in the needs of a medium-sized company with our range of business activities. Peter Harrington is the other consultant involved. He is a Financial Manager, with special contribution to relating the course content to the Company systems and procedures. With feedback from the April course and recent management recommendations, we will give more attention to the details of the company pricing policy.
Candidates are expected to send completed internal application forms to Ross Dixon at the earliest possible time if it is their wish to reserve a place on this course. We will distribute further details of accommodation and exact timings within three days. Contact me on 55667788, if further information is required.
Robert Peterson
Training Officer解析： 暂无解析 -
第13题：
问答题Practice 5 ● The company you work for has decided to join a scheme in which members of staff exchange places for six months with people from other companies overseas. ● The Chief Executive has asked you to suggest which members of staff should be the first to take part in this scheme and why. ● Write your proposal for the Chief Executive: ● suggesting which members of staff should be chosen and why they are suitable ● describing what their current responsibilities are ● explaining what these staff could learn from the exchange scheme ● outlining the benefits to the company as a whole of its participation in the scheme. ● Write 250~300 words on the separate answer paper provided.正确答案： 【参考范文】
Subject: Choosing employees for staff exchange scheme
As requested, I am submitting this report so as to give recommendations on selecting members of staff as the first to participate in a scheme in which members of staff exchange places for six months with people from other companies in England.
As for the ideal candidate, he or she will be a qualified accountant with no less than 3 years’ hands-on experience. He/she is expected to be confident and possesses excellent interpersonal and communication skills in English language. It will be an asset if he/she has a good understanding of American environment and culture.
I believe that most of the junior managers at the financial department are qualified for this scheme, for they can meet the requirements and obviously have an edge over staff of other departments. Their responsibility is about the financial control of the businesses, which includes accounting matters, cash flow management and negotiation with suppliers. Moreover, they can offer commercial support to the local managers and are heavily engaged in operational level, while managing overseas
With this scheme, staff will be more exposed to a different environment, which is bound to broaden their horizon, improve their English and sharpen their skills. I am certain that staff will have an indepth knowledge of and exposure to managing overseas businesses. Surely it would turn out to be a most rewarding experience to them as well. Exposed to different culture, the selected members will be able to share their knowledge with those never been out of China.
Providing staff with a unique experience of working overseas will boost their morale and make them valuable assets for the company. Their knowledge can also be used to expand operation home and abroad. Therefore, it will end up benefiting the company greatly.解析： 暂无解析 -
第14题：
问答题Practice 1 ● You are the training manager of a company which has won a large export order. You have been asked to organise foreign language training for some of your staff. ● Write a memo to staff: ● explaining why the courses are necessary, ● saying which members of staff should attend, ● announcing when the courses will start. ● Write 40-50 words on a separate sheet.正确答案： 【参考范文】
Memo
To:
From:
Date:
Subject:
Memo
To: All staff
From: The Training Manager
Date: 1 March, 2012
Subject: A Foreign Language Training Course
I was told a foreign language training course needs to be organized for some employees because of the large export order we received recently. It will start next Monday. Those who are involved in the orders should attend the course.解析： 暂无解析 -
第15题：
问答题Practice 1 ● Your Managing Director has decided that the company’s website should be improved and has asked you to consider ways of going about this. ● Write a proposal for the Managing Director: ● summarizing the strengths and weaknesses of the current website. ● suggesting new services and information to be provided through the website. ● explaining the benefits and the improvements would bring. ● Write 200-250 words.正确答案： 【参考范文】
To: Mr. Smith, Managing Director
From: John Walker, Head of the Administrative Department
Date: Feb. 28, 2012
Proposal on improving company’s website service This report aims at summarizing the strengths and weaknesses of the current website, and recommending new services and information to be provided through the website.
Strengths
Our current website can streamline business processes to improve efficiencies of operations. According to information provided by current website, we can analyze past customer behavior to anticipate the needs of customers, which allows suppliers and customers controlled access to the date they require.
Over the Web now we are capable of offering products and services to the customers. We can present products more effectively,take orders and invoice on-line, which means improving business profit and offering a faster,more responsive service for customers. Through website we have built our reputation on high quality products and personal service.
Weaknesses
Because we need to offer 24-hour website service, we have to take on more expenses. In order to tackle the potential systems failures we also need to keep up-to-date with technical advances.
Currently many e-commerce customers lack faith in system security. It’s difficult for customers to trust e-commerce when they can’t see the practices behind the promises.
Recommendation
I would like to recommend a portfolio of on-line service,combining online files with data collected about people’s off-line purchase to improve target promotions,thus making our website popular and depart from its once-serious image. With new offerings, the content makeover should attract enough users and keep them there long enough for the company to increase advertising and e-commerce sales to larger revenue.解析： 暂无解析 -
第16题：
问答题Practice 1 You have received the invitation below, but you will not be able to attend the party. Write a letter to Mr. Smith, explaining the reason why you cannot go and how you plan to make up for it. You should write approximately 100 words. Do not sign your own name at the end of the letter. Use “Wang Lin” instead. You do not need to write the address.正确答案： 【范文】
Mr. Smith,
Congratulations for your 10th wedding anniversary! Thanks for inviting me to your10th wedding anniversary. I'd like to go to your party at Park Hotel, but I have to go to Beijing for business on that day so I'm afraid I couldn't attend your party. I hope that won't bother you. I will bring a present for you from Beijing. And my wife and I will visit you after my coming back. Wish you have a good time. And congratulations again! Have a goodtime
Yours respectively,
Wang Lin解析： 暂无解析 -
第17题：
单选题How much control you want to turn over to the car may（）your age and where you are going.Adepend on
Bcall on
Ccome on
Dgo on
正确答案： D解析： 暂无解析 -
第18题：
问答题Practice 4 ● Your company is planning to launch a new mode of cellphone. You have been asked to do some research and put forward a proposal. ● Write your proposal, including the following: ● when and where to launch the cellphone, ● promotion activities to go with the launch, ● possible benefits that the launch will bring to the company, ● possible risks involved. ● Write 200—250 words.正确答案： 【参考范文】
Introduction
This proposal aims at recommending the time and location to launch our new mode of cellphone and suggesting ways of promotion.
When and Where
Time: Since students are the target customers of our new mode of cellphone, the best promotion time will be the summer holiday when new college students are leaving home and have to buy cellphones to communicate with their family.
Place: our best choice is the Victory Shopping Mall located near the campus, as the square in front of the mall has enough space for the launch and there are a dozen colleges around the mall.
How and What
We strongly suggest the following promotion activities:
Promotional flyers: We should create high-quality promotional flyers that tell customers of competitive price and the advanced quality of our product. Our key features and after sales service should also be included in it .
Promotional video: Simple, short-length product demonstration videos are really noticeable. We can show that our cellphone can be used everywhere in the world in the video.
Coupons: Most customers love coupons and a $20 coupon can stimulate sales volume of our new cellphone.
Possible benefits
These promotion approaches will help achieve success for the new product and as a result have a positive impact on the company identity.
Possible risks
The possible risks involved in these promotions are that in summer it rains a lot and maybe there will not be many participants on a rainy day. Therefore, we should pay attention to weather forecast and make a good preparation for a rainy day.解析： 暂无解析 -
第19题：
问答题Practice 2 ● Your company has decided to protect itself safer from industrial espionage. You have been asked to put forward a proposal concerning this. ● Write your proposal, including the following: ● identifying the problems with security, ● suggesting possible measures to be taken, ● mentioning possible dissatisfactions from within with the policy, ● recommendations for how to make the staff happy with it. ● Write 200—250 words.正确答案： 【参考范文】
Introduction
The objective of this proposal is to make the employees pay more attention to industrial espionage and concerning it, we should take some effective measures to cope with the problems.
Findings
A recent investigation has shown that there is something wrong with our company’s security, which will have a very bad effect on development of the company in an all-round way. For instance, a new product programme has been on the discussion. But, some company plans a similar program earlier than us. We have to bear the unpredictable loss. Apart from that, it is very irresponsible for some employees to reveal our customers’ personal information, which defames our company’s reputation as well as despises one’s own moral quality.
Recommendations
Concerning the seriousness of this issue, I would propose that some useful and effective measures should be taken. First of all, only the high level personnel can access to the top confidential documents and other employees cannot look over them or even borrow them with any excuse. Secondly, each employee without his or her own ID and password can not enter the center system of the company’s computer. Thirdly, impeachment mechanism should be improved.
Conclusion
To some extent, these measures would naturally result in dissatisfactions from the staff who may feel restrained. At the same time, they may suspect that our company has no faith in them. As a result, I strongly propose that we should make the staff aware of the importance of anti-espionage actions and we will spare no effort to protect our company safer from industrial espionage.解析： 暂无解析 -
第20题：
问答题● You have to attend an OTJ training program organized by the Headquarters of your company. ● Write a message to your Department Manager, Robert Bush: ● requesting time off to attend the program, ● stating when the program is and for how long, ● explaining the reason that you have to go. ● Write 40—50 words.正确答案： 【参考范文】
To: Mr. Bush
Date: 6 May 2009
I would like to take some time off to attend an OTJ program organized by the Headquarters, which will take place on 6 May and is going on regularly every Friday until the end of July. So I am wondering if it is OK for me to go.
Thanks!解析： 暂无解析 -
第21题：
问答题Practice 1 ● You are the manager of a small factory and you have received this email from Ms. Spinks, Director of Sales at Twining Electricals. ●Write a reply email ● apologizing for the delay ● explaining why the delivery was held up and why she has not been able to contact you ● explaining how she will get the order in time ● offering a small compensation for the delay ●Write 60-80 words. ●Write on your Answer Sheet.正确答案： 【参考范文】
Dear Ms. Spinks,
Thank you for writing an email concerning the missing delivery. I must apologize to you for the inconvenience caused by the delay. I have investigated the matter, and found out that a dockers’ strike at the port led to the delay. This morning we went to the port to negotiate with the dockers’ union for a quick loading, which is the reason why you were unable to get in touch with us. I must give you my apology for any inconvenience.
I am happy to inform you that the dockers have agreed to ship the goods of your order and the ship may start sailing this afternoon so that it will reach your city in two days as soon as possible. In order to compensate for the delay, we are willing to offer you a 15% discount of the charge for your order.
We look forward to receiving more orders from your company in the near future.
Yours sincerely,David Bentley
General Manager解析： 暂无解析 -
第22题：
问答题Practice 8 ● You are the Managing Director of a company whose profits have recently increased and you would like to reward staff for this. ● Write an email to all staff: ● thanking them for their contribution ● explaining why profits increased ● telling them what their reward will be. ● Write 40-50 words.正确答案： 【参考范文】
To: All Staff
From: Bill Bush
Date: 7th December 2002
Subject: Staff Reward
Because of your hard work and long working hours, the profits of our company this month increased by 10% compared with the same period last year. I would like to thank you for your long devoted work. A party hold at the Grand hotel has been arranged tomorrow as a prize.
Enjoy!解析： 暂无解析 -
第23题：
问答题Practice 7 ● Your company has planned three training courses：Foreign Language Development, Changes in Technology, Management Skills. ● You have been asked to write a report, recommending the course you think would be most useful for people who do the same kind of job as you. ● Write the report, saying which course you have chosen. ● Explain why you feel it would be the most useful and why the others are not so suitable. ● Write 200-250 words on your Answer Sheet．正确答案： 【参考范文】
To: Mr. Walker, Human Resources Director
From: Zhang Gao, Translating Coordinator
Date: May 16, 2012
Subject: Management Skills Most Suitable for Foreign Language Translators
The Company has planned three training courses for all foreign language translators for the next three months and I have been required to recommend one course as being the most suitable.
The three courses from which a choice may be made are as follows:
(i)English Language Development; (ii) Changes in Technology; (iii) Management Skills.
All translators in the Company have college degrees in English Language and a lot of colleagues in our field have postgraduate qualifications in Translation or Linguistics. Since English Language Training Course of the Company is only to Diploma level and contains nothing new to us, it is not useful for us and is best left to other colleagues.
Two months ago all Company’s translators finished an excellent “Changes in Technology” course, which brought us up-to-date information on use of machine translating and personal computers. Obviously, there is no need for us to attend the “Changes in Technology” course again.
Undoubtedly the “Management Skills” course is the best choice for the Company’s translators. Recently it has been announced that next year our department will be divided into four sections, each of which will serve a specific division of a much-expanded Company. We will recruit twenty new English Language graduates as new translators, five to each section. We four existing translators will be promoted as Heads of Section.
All four of us are shortage of management skills and, when we manage our own sections, such skills will be indispensable. As a result, I will recommend without hesitation that all translators be enrolled for the “Management Skills” training course.解析： 暂无解析