单选题As an economy moves from a planned economy to a market economyA the companies pay more attention to money.B the companies care more about production.C the companies has great emphasis on finished products.D the companies don’ t know what to do.

Some companies have introduced flexible working time with less emphasis on pressure ____

A.than more on efficiency
B.and more on efficiency
C.and more efficiency
D.than efficiency

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Which of the following would be the best title for the text?

A.Where Did All the Advertising Jobs Go?
B.How Do Facebook and Google Produce Ads?
C.Why is the Number of Ads Declining?
D.What is the Future of the Advertising Business?

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
With programmatic technology,Facebook and Google could

A.produce more ads and create more advertising jobs.
B.merge a series of large advertising companies.
C.deliver advertising to specific audiences at a low cost.
D.build relationships with publishing platforms one by one.

One reason why employees don't want to trade money for leisure is that__________.

A.they don't want to be considered to be lazy
B.they have to pay a lot of money for leisure
C.their companies are lacking in employees
D.they love their companies so much

共用题干
第一篇

What's NASDAQ?

NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.
NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).
Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.
Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.
Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.

What can be inferred from the passage?
A:NASDAQ is the headquarters of new technology companies.
B:Companies in NASDAQ are smaller than most of those on the NYSE and AMEX.
C:NASDAQ has innovated a lot in stock market.
D:Hundreds of companies achieve their desired growth every year.

It is true that CEO pay has gone up-top ones may make 300 times the pay of typical workers on average,and since the mid-1970s CEO pay for large publicly traded American corporations has,by varying estimates,gone up by about 500%The typical CEO of a top American corporation now makes about S18.9 million a year.The best model for understanding the growth of CEO pay is that of limited CEO talent in a world where business opportunities for the top firms are growing rapidly.The efforts of America's highest-earning 1%have been one of the more dynamic elements of the global economy.It's not popular to say,but one reason their pay has gone up so much is that CEOs really have upped their game relative to many other workers in the U.S.economy.Today's CEO,at least for major American firms,must have many mere skills than simply being able to“run the company"CEOs must have a good sense of financial markets and maybe even how the company should trade in them.They also need better public relations skills than their predecessors,as the costs of even a minor slipup can be significant.Then there's the fact that large American companies are much more globalized than ever before,with supply chains spread across a larger number of countries.To lead in that system requires knowledge that is farly mind-boggling plus,virtually all major American companies are beyond this major CEOs still have to do all the day-to-day work they have always done.The common idea that high CEO pay is mainly about ripping people off doesn't explain history very well.By most measures,corporate governmance has become a lot tighter and more rigorous since the 1970s.Yet it is principally during this period of stronger govemnance that CEO pay has been high and rising.That suggests it is in the broader corporate interest to recruit top candidates for increasingly tough jobs.”Furthermore,the highest CEO salaries are paid to outside candidates,not to the cozy insider picks,another sign that high CEO pay is not some kind of depredation at the expense of the rest of the company.And the stock market reacts positively when companies tie CEO pay to,say,stock prices,a sign that those practices build up corporate value not just for the CEO.Compared with their predecessors,today's CEOs are required to______

A.foster a stronger sense of teamwork
B.finance more research and development
C.establish closer ties with tech companies
D.operate more globalized companies

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Which of the following is true of"branded content"?

A.It is produced by media companies.
B.It is similar to traditional advertising.
C.It advertises famous journals.
D.lts value has declined in recent years.

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Paragraphs l and 2 indicate that

A.the number of ads is experiencing an unprecedented decrease.
B.the decline of advertising jobs results from a drop in ads.
C.advertising jobs usually increase during an economic expansion.
D.Americans are more willing to read ads today than in the past.

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
The underlined phrase"the companies"（Line 2,Para.6）mainly refers to

A.ad agencies.
B.media companies.
C.Facebook and Google.
D.branded content makers.

The Norwegian Government has tried to ______.

A. encourage the oil companies to discover new oil sources
B. prevent oil companies employing people from northern Norway
C. help the oil companies solve many of their problems
D. keep the oil industry to something near its present size

It is true that CEO pay has gone up-top ones may make 300 times the pay of typical workers on average,and since the mid-1970s CEO pay for large publicly traded American corporations has,by varying estimates,gone up by about 500%The typical CEO of a top American corporation now makes about S18.9 million a year.The best model for understanding the growth of CEO pay is that of limited CEO talent in a world where business opportunities for the top firms are growing rapidly.The efforts of America's highest-earning 1%have been one of the more dynamic elements of the global economy.It's not popular to say,but one reason their pay has gone up so much is that CEOs really have upped their game relative to many other workers in the U.S.economy.Today's CEO,at least for major American firms,must have many mere skills than simply being able to“run the company"CEOs must have a good sense of financial markets and maybe even how the company should trade in them.They also need better public relations skills than their predecessors,as the costs of even a minor slipup can be significant.Then there's the fact that large American companies are much more globalized than ever before,with supply chains spread across a larger number of countries.To lead in that system requires knowledge that is farly mind-boggling plus,virtually all major American companies are beyond this major CEOs still have to do all the day-to-day work they have always done.The common idea that high CEO pay is mainly about ripping people off doesn't explain history very well.By most measures,corporate governmance has become a lot tighter and more rigorous since the 1970s.Yet it is principally during this period of stronger govemnance that CEO pay has been high and rising.That suggests it is in the broader corporate interest to recruit top candidates for increasingly tough jobs.”Furthermore,the highest CEO salaries are paid to outside candidates,not to the cozy insider picks,another sign that high CEO pay is not some kind of depredation at the expense of the rest of the company.And the stock market reacts positively when companies tie CEO pay to,say,stock prices,a sign that those practices build up corporate value not just for the CEO.Which of the following has contributed to CEO pay rise?

A.The growth in the number of corporations
B.The general pay rise with a better economy
C.Increased business opportunities for top firms
D.Close cooperation among leading economies

It is true that CEO pay has gone up-top ones may make 300 times the pay of typical workers on average,and since the mid-1970s CEO pay for large publicly traded American corporations has,by varying estimates,gone up by about 500%The typical CEO of a top American corporation now makes about S18.9 million a year.The best model for understanding the growth of CEO pay is that of limited CEO talent in a world where business opportunities for the top firms are growing rapidly.The efforts of America's highest-earning 1%have been one of the more dynamic elements of the global economy.It's not popular to say,but one reason their pay has gone up so much is that CEOs really have upped their game relative to many other workers in the U.S.economy.Today's CEO,at least for major American firms,must have many mere skills than simply being able to“run the company"CEOs must have a good sense of financial markets and maybe even how the company should trade in them.They also need better public relations skills than their predecessors,as the costs of even a minor slipup can be significant.Then there's the fact that large American companies are much more globalized than ever before,with supply chains spread across a larger number of countries.To lead in that system requires knowledge that is farly mind-boggling plus,virtually all major American companies are beyond this major CEOs still have to do all the day-to-day work they have always done.The common idea that high CEO pay is mainly about ripping people off doesn't explain history very well.By most measures,corporate governmance has become a lot tighter and more rigorous since the 1970s.Yet it is principally during this period of stronger govemnance that CEO pay has been high and rising.That suggests it is in the broader corporate interest to recruit top candidates for increasingly tough jobs.”Furthermore,the highest CEO salaries are paid to outside candidates,not to the cozy insider picks,another sign that high CEO pay is not some kind of depredation at the expense of the rest of the company.And the stock market reacts positively when companies tie CEO pay to,say,stock prices,a sign that those practices build up corporate value not just for the CEO.CEO pay has been rising since the 1970s despite______

A.continual internal opposition
B.strict corporate governance
C.conservative business strategies
D.Repeated government warnings